Hidden Sound Waves: Attunement
Stephanie is the founder of two businesses — Color Your Name polyamory coaching and Attunement, her private therapy practice. While both businesses are explicitly LGBTQIA+, kink, and polyamory affirming, it was important to establish distinct brand identities for both.
Attunement offers virtual therapy in Michigan and Indiana, with the goal of helping clients tune in to themselves in order to live their most authentic lives. Stephanie knew she wanted Attunement’s branding to embody the calming effects of nature — while standing out in the sea of other nature-based therapy branding.
To accomplish these goals, we focused on the unique meaning of her brand name “Attunement,” utilizing the visualization of sound waves produced when saying the word out loud.
These waves make up the foundation of all her logo marks and create the appearance of mountains being reflected into water below. They also evoke a sense of forward movement that clients will experience through their work with Attunement.
This movement comes to life on her website, too. Explore that effect on her live site here!
